Marketing & Sales (4 Hrs)


4 Hour Course

Approved By: Michigan Licensing and Regulatory Affairs (LARA)

2 Reviews

Add to Cart (877) 724-6150

From formulating a marketing plan to developing marketing strategies, this course covers the information you need to know to bring customers in the door. Once you have their attention, the modules related to sales techniques will give you valuable tools to use to actually close the sale.

    • Marketing & Sales [14 Activities]
      • 01. Introduction
      • 02. Marketing versus Sales
      • 03. Developing & Writing a Marketing Plan
      • 04. Marketing and Sales Review
      • 05. Developing & Writing a Marketing Plan Part 2
      • 06. Developing and Writing a Marketing Plan Part 3
      • 07. Developing and Writing a Marketing Plan Part 4
      • 08. Marketing Techniques and Tools
      • View Additional Activities
        • 09. Internet Marketing Strategies
        • 10. Sales Introduction
        • 11. General Sales Concepts
        • 12. Best Practices in Sales
        • 13. Ten Tips for Reaching Your Sales Goals
        • 14. Conclusion
  • Course Completion
    • Questionnaire
    • Certificate of Completion

Instructor Bio

michigan contractor continuing education instructor avatar
Mike Melvin, owner of At Your Pace Online, LLC, is the instructor and industry expert for Michigan Contractor Training courses. In addition to his Bachelor of Arts Degree in Business Administration from Ottawa University, Kansas, Mike has owned, operated, and worked for numerous construction companies. Mike's relevant construction experience includes framing, concrete construction, foundations, and roofing. As the current owner and Michigan-approved lead instructor for, he teaches multiple courses pertaining to construction and business. With over fifteen years of experience in the industry, Mike combines his proven understanding of teaching online education with the practical and academic industry knowledge needed by Michigan Contractors, to allow them to complete their courses and get back to the job site.

Course Reviews

March 16th, 2019

March 18th, 2018